Guinness Hands

Produced copy and concept for this site which ties in with Guinness' ATL campaign.

Each key on your keyboard 'houses' a Guinness Hand's move. The User is encouraged to select 5 moves, which eventually provides them with their very own Hand's movie.

AWARDS: Cited by Forrester Research as ‘UGC, How to get it right’. Awards; Finalist Cannes, Short list:- BIMA, LIA, D&AD, Clios and One Show. Merit at Art Directors Club. Bronze at Microsoft. BBC 1 Planet Earth 2006; Gold ProMax.

Sony Walkman Project

Produced content for Sony's Walkman Project, where Sony hope to rival Apple’s iPod and revolutionise the way people use/listen to music.

This site encourages visitors to listen to a track that Sony have created and then asks them to re-record their own version, whether they sing, play the guitar or the harp.

This site will be the very first to create a music community where people can create and listen to thousands of different versions of one song. Once uploaded, individual recordings can be mixed together via a drag and drop mixing panel.

http://www.walkmanproject.com/

Malteser's Banner Campaign

Created concept and copy for this utterly naughty banner campaign.

With only 190 calories in every Malteser’s bag, this campaign prompts users to find new ways of being naughty.

The User is required to arrange 'fridge magnets' to create naughty phrases/sentences. This may take the shape of slagging off their boss or creating lurid gossip about work colleagues.

The MPU and leader board synchronise together using animation and interactive rich media.

IKEA Pop-Up Book

Created copy and concept to produce this 'enrichment experience‘ aimed at customers who are unfamiliar with Ikea’s in-store shopping journey, especially those of the new locations at Coventry and Belfast.

DIRECT LINE SITE

Refreshed entire site content and navigation links at http://www.directline.com/

The new site is far more succinct and the User journey simpler in comparison to its cluttered predecessor. The consumer can now find the particular insurance or product that they're looking for in next to no time, boosting the chances of sales/quote conversions.