Produced copy and concept for this site which ties in with Guinness' ATL campaign.
Each key on your keyboard 'houses' a Guinness Hand's move. The User is encouraged to select 5 moves, which eventually provides them with their very own Hand's movie.
AWARDS: Cited by Forrester Research as ‘UGC, How to get it right’. Awards; Finalist Cannes, Short list:- BIMA, LIA, D&AD, Clios and One Show. Merit at Art Directors Club. Bronze at Microsoft. BBC 1 Planet Earth 2006; Gold ProMax.
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