Created concept and copy for this utterly naughty banner campaign.With only 190 calories in every Malteser’s bag, this campaign prompts users to find new ways of being naughty.
The User is required to arrange 'fridge magnets' to create naughty phrases/sentences. This may take the shape of slagging off their boss or creating lurid gossip about work colleagues.
The MPU and leader board synchronise together using animation and interactive rich media.
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