Created copy and concept to produce this 'enrichment experience‘ aimed at customers who are unfamiliar with Ikea’s in-store shopping journey, especially those of the new locations at Coventry and Belfast.
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Over 20 years' experience creating compelling content and strategies for high-profile brands and agencies including AMV BBDO, Ogilvy, Vodafone, Barclays and HSBC. In addition, I'm also an avid screenwriter with a handful of IMDB credits to my name.
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