Created conversation trees and strategy for TOBi – Vodafone’s Award-Winning Chatbot (Most Effective Use of AI, CTech Awards) which has gone on to significantly boost conversion and reduce transaction times.
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Over 20 years' experience creating compelling content and strategies for high-profile brands and agencies including AMV BBDO, Ogilvy, Vodafone, Barclays and HSBC. In addition, I'm also an avid screenwriter with a handful of IMDB credits to my name.
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