VODAFONE - award-winning chatbot

Created conversation trees and strategy for TOBi – Vodafone’s Award-Winning Chatbot (Most Effective Use of AI, CTech Awards) which has gone on to significantly boost conversion and reduce transaction times. 

BNY Mellon - Alexander Hamilton - Digital narrative

Created the narrative which tells the compelling life story of Alexander Hamilton. From being one of the founders of the Bank of New York to creating the United States Coast Guard in 1790, it's no wonder his story was bound for Broadway. Read the story

HSBC Retirement Hub

Created the content strategy and copy for this retirement hub which supports a wide range of consumer profiles and guides them onto their desired retirement lifestyle.

Vodafone

From Vodafone's own products and services to new and existing Samsung and Apple devices, I created a wide range of digital content and content strategies for B2C and B2B consumers.

Campus Society

Established the Tone of Voice for "The Global University Network" - a platform for students worldwide to connect and collaborate on a variety of course topics. Also created all digital (App, Site, and Social Media) and marcomms copy.

HSBC Move Money Video

Produced the script for HSBC's Move Money video.

The video highlights the benefits of being able to move money once customers have signed up to Online Banking, covering areas like paying bills, setting up new accounts and transferring funds  globally.

Honda Civic

Created site copy for the Honda Civic Hatchback to coincide with its UK launch.

Harrods

Created copy to help customers with ideas on different clothing match-ups. From parkas to bags and footwear, each section provides a short insight into the colours and textures that will add up to a look that's guaranteed to turn heads.

DIY.COM

Named one of the Top 15 responsive sites of 2014 by e-consultancy.

Created Tone of Voice guidelines and crafted copy to allow the brand to communicate in a natural, modern, enticing and digital-friendly manner.

Also produced content audit and strategy to help content perform at its very best across all departments.

Coutts Mobile & Tablet

Created messaging to highlight the benefits of registering for Coutts' mobile.

A large percentage of Coutts' customer base is of a certain age whereby many may still not be using digital banking to support their needs.

This introductory messaging appeared both within the Coutts App and on their mobile, tablet and desktop channels. It is also used by Relationship Managers to introduce customers to the features and benefits, when in person.