Vodafone

From Vodafone's own products and services to new and existing Samsung and Apple devices, I created a wide range of digital content and content strategies for B2C and B2B consumers.

Campus Society

Established the Tone of Voice for "The Global University Network" - a platform for students worldwide to connect and collaborate on a variety of course topics. Also created all digital (App, Site, and Social Media) and marcomms copy.

HSBC Move Money Video

Produced the script for HSBC's Move Money video.

The video highlights the benefits of being able to move money once customers have signed up to Online Banking, covering areas like paying bills, setting up new accounts and transferring funds  globally.

Honda Civic

Created site copy for the Honda Civic Hatchback to coincide with its UK launch.

Harrods

Created copy to help customers with ideas on different clothing match-ups. From parkas to bags and footwear, each section provides a short insight into the colours and textures that will add up to a look that's guaranteed to turn heads.

DIY.COM

Named one of the Top 15 responsive sites of 2014 by e-consultancy.

Created Tone of Voice guidelines and crafted copy to allow the brand to communicate in a natural, modern, enticing and digital-friendly manner.

Also produced content audit and strategy to help content perform at its very best across all departments.

Coutts Mobile & Tablet

Created messaging to highlight the benefits of registering for Coutts' mobile.

A large percentage of Coutts' customer base is of a certain age whereby many may still not be using digital banking to support their needs.

This introductory messaging appeared both within the Coutts App and on their mobile, tablet and desktop channels. It is also used by Relationship Managers to introduce customers to the features and benefits, when in person.

Barclaycard Contactless Payment

Created site content for Barclaycard.

This included copy for the launch of Barclaycard's Contactless Payment option which introduced customers to quick, secure payments via their mobiles, card or PayTag.

NEXT

Created online tone of voice rationale, copy and ideation for Next's digital experience. The end result provided the UK's leading retailer with a succinct,  interactive user experience which works seamlessly across all devices.

Dixons, Currys, PC World

Created new Tone of Voice, content strategies and interface copy for all 4 of Dixon's Retail sites (KnowHow, Dixons, Currys & PC World). Since launch all sites have reported a significant upturn in online sales. View the sites here: KNOWHOW, DIXONS, CURRYS, and PC WORLD