NEXT

Created online tone of voice rationale, copy and ideation for Next's digital experience. The end result provided the UK's leading retailer with a succinct,  interactive user experience which works seamlessly across all devices.

Dixons, Currys, PC World

Created new Tone of Voice, content strategies and interface copy for all 4 of Dixon's Retail sites (KnowHow, Dixons, Currys & PC World). Since launch all sites have reported a significant upturn in online sales. View the sites here: KNOWHOW, DIXONS, CURRYS, and PC WORLD

Vodafone 360 Microsite

Created informative microsite content to promote Vodafone's 360 offering - an all in one service accessible from your PC, MAC or mobile phone which links everyone of your social network spaces to your mobile phone's contact book.

http://info.vodafone360.com/en/experience

VODAFONE "If I Ruled The World"

Created concept and copy for Vodafone's very first MMS of their "If I Ruled The World" campaign. This MMS video was delivered to over 1 million customers.

Guinness Hands

Produced copy and concept for this site which ties in with Guinness' ATL campaign.

Each key on your keyboard 'houses' a Guinness Hand's move. The User is encouraged to select 5 moves, which eventually provides them with their very own Hand's movie.

AWARDS: Cited by Forrester Research as ‘UGC, How to get it right’. Awards; Finalist Cannes, Short list:- BIMA, LIA, D&AD, Clios and One Show. Merit at Art Directors Club. Bronze at Microsoft. BBC 1 Planet Earth 2006; Gold ProMax.

Sony Walkman Project

Produced content for Sony's Walkman Project, where Sony hope to rival Apple’s iPod and revolutionise the way people use/listen to music.

This site encourages visitors to listen to a track that Sony have created and then asks them to re-record their own version, whether they sing, play the guitar or the harp.

This site will be the very first to create a music community where people can create and listen to thousands of different versions of one song. Once uploaded, individual recordings can be mixed together via a drag and drop mixing panel.

http://www.walkmanproject.com/

Malteser's Banner Campaign

Created concept and copy for this utterly naughty banner campaign.

With only 190 calories in every Malteser’s bag, this campaign prompts users to find new ways of being naughty.

The User is required to arrange 'fridge magnets' to create naughty phrases/sentences. This may take the shape of slagging off their boss or creating lurid gossip about work colleagues.

The MPU and leader board synchronise together using animation and interactive rich media.

IKEA Pop-Up Book

Created copy and concept to produce this 'enrichment experience‘ aimed at customers who are unfamiliar with Ikea’s in-store shopping journey, especially those of the new locations at Coventry and Belfast.

DIRECT LINE SITE

Refreshed entire site content and navigation links at http://www.directline.com/

The new site is far more succinct and the User journey simpler in comparison to its cluttered predecessor. The consumer can now find the particular insurance or product that they're looking for in next to no time, boosting the chances of sales/quote conversions.

VODAFONE MMS

Copy and concepts produced for Vodafone’s monthly MMS messages. Earlier in the year, customers were sent an MMS which informed them that 28 Blackberry Storms were to be given away, via an instant win. This message produced a 33% increase in click-throughs, in comparison to previous MMS campaigns over the previous 2 years.