Harrods

Created copy to help customers with ideas on different clothing match-ups. From parkas to bags and footwear, each section provides a short insight into the colours and textures that will add up to a look that's guaranteed to turn heads.

DIY.COM

Named one of the Top 15 responsive sites of 2014 by e-consultancy.

Created Tone of Voice guidelines and crafted copy to allow the brand to communicate in a natural, modern, enticing and digital-friendly manner.

Also produced content audit and strategy to help content perform at its very best across all departments.

Coutts Mobile & Tablet

Created messaging to highlight the benefits of registering for Coutts' mobile.

A large percentage of Coutts' customer base is of a certain age whereby many may still not be using digital banking to support their needs.

This introductory messaging appeared both within the Coutts App and on their mobile, tablet and desktop channels. It is also used by Relationship Managers to introduce customers to the features and benefits, when in person.

Barclaycard Contactless Payment

Created site content for Barclaycard.

This included copy for the launch of Barclaycard's Contactless Payment option which introduced customers to quick, secure payments via their mobiles, card or PayTag.

NEXT

Created online tone of voice rationale, copy and ideation for Next's digital experience. The end result provided the UK's leading retailer with a succinct,  interactive user experience which works seamlessly across all devices.

Dixons, Currys, PC World

Created new Tone of Voice, content strategies and interface copy for all 4 of Dixon's Retail sites (KnowHow, Dixons, Currys & PC World). Since launch all sites have reported a significant upturn in online sales. View the sites here: KNOWHOW, DIXONS, CURRYS, and PC WORLD

Vodafone 360 Microsite

Created informative microsite content to promote Vodafone's 360 offering - an all in one service accessible from your PC, MAC or mobile phone which links everyone of your social network spaces to your mobile phone's contact book.

http://info.vodafone360.com/en/experience

VODAFONE "If I Ruled The World"

Created concept and copy for Vodafone's very first MMS of their "If I Ruled The World" campaign. This MMS video was delivered to over 1 million customers.

Guinness Hands

Produced copy and concept for this site which ties in with Guinness' ATL campaign.

Each key on your keyboard 'houses' a Guinness Hand's move. The User is encouraged to select 5 moves, which eventually provides them with their very own Hand's movie.

AWARDS: Cited by Forrester Research as ‘UGC, How to get it right’. Awards; Finalist Cannes, Short list:- BIMA, LIA, D&AD, Clios and One Show. Merit at Art Directors Club. Bronze at Microsoft. BBC 1 Planet Earth 2006; Gold ProMax.

Sony Walkman Project

Produced content for Sony's Walkman Project, where Sony hope to rival Apple’s iPod and revolutionise the way people use/listen to music.

This site encourages visitors to listen to a track that Sony have created and then asks them to re-record their own version, whether they sing, play the guitar or the harp.

This site will be the very first to create a music community where people can create and listen to thousands of different versions of one song. Once uploaded, individual recordings can be mixed together via a drag and drop mixing panel.

http://www.walkmanproject.com/