Wednesday, 2 July 2008

Guinness Hands



Produced copy and concept for this site which ties in with Guinness' ATL campaign.


Each key on your keyboard 'houses' a Guinness Hand's move. The User is encouraged to select 5 moves, which eventually provides them with their very own Hand's movie.
AWARDS: Cited by Forrester Research as ‘UGC, How to get it right’. Awards; Finalist Cannes, Short list:- BIMA, LIA, D&AD, Clios and One Show. Merit at Art Directors Club. Bronze at Microsoft. BBC 1 Planet Earth 2006; Gold ProMax.

Tuesday, 1 July 2008

Sony Walkman Project



Produced content for Sony's Walkman Project, where Sony hope to rival Apple’s iPod and revolutionise the way people use/listen to music.

This site encourages visitors to listen to a track that Sony have created and then asks them to re-record their own version, whether they sing, play the guitar or the harp.

This site will be the very first to create a music community where people can create and listen to thousands of different versions of one song. Once uploaded, individual recordings can be mixed together via a drag and drop mixing panel.