Thursday 9 April 2015

DIY.COM

Named one of the Top 15 responsive sites of 2014 by e-consultancy.

Created Tone of Voice guidelines and crafted copy to allow the brand to communicate in a natural, modern, enticing and digital-friendly manner.

Also produced content audit and strategy to help content perform at its very best across all departments.

Wednesday 1 April 2015

Coutts Mobile & Tablet

Created messaging to highlight the benefits of registering for Coutts' mobile.

A large percentage of Coutts' customer base is of a certain age whereby many may still not be using digital banking to support their needs.

This introductory messaging appeared both within the Coutts App and on their mobile, tablet and desktop channels. It is also used by Relationship Managers to introduce customers to the features and benefits, when in person.