Tuesday 1 December 2015

HSBC Move Money Video

Produced the script for HSBC's Move Money video.

The video highlights the benefits of being able to move money once customers have signed up to Online Banking, covering areas like paying bills, setting up new accounts and transferring funds  globally.




Saturday 10 October 2015

Honda Civic

Created site copy for the Honda Civic Hatchback to coincide with its UK launch.

Friday 25 September 2015

Harrods

Created copy to help customers with ideas on different clothing match-ups. From parkas to bags and footwear, each section provides a short insight into the colours and textures that will add up to a look that's guaranteed to turn heads.

Thursday 9 April 2015

DIY.COM

Named one of the Top 15 responsive sites of 2014 by e-consultancy.

Created Tone of Voice guidelines and crafted copy to allow the brand to communicate in a natural, modern, enticing and digital-friendly manner.

Also produced content audit and strategy to help content perform at its very best across all departments.

Wednesday 1 April 2015

Coutts Mobile & Tablet

Created messaging to highlight the benefits of registering for Coutts' mobile.

A large percentage of Coutts' customer base is of a certain age whereby many may still not be using digital banking to support their needs.

This introductory messaging appeared both within the Coutts App and on their mobile, tablet and desktop channels. It is also used by Relationship Managers to introduce customers to the features and benefits, when in person.